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A stylized cookie icon with a shield and checkmark, representing privacy, security, and user consent. The elegant blue-gray background aligns with Wine Tours in Style’s premium identity.

Cookie Policy

Your privacy matters. At Wine Tours in Style, we only use the cookies we need, and we never place analytics cookies without your consent.
Last Updated: October 1, 2026

1. Introduction

This Cookie Policy explains what cookies are, which ones we use on winetoursinstyle.com, and how you can manage your choices. Wine Tours in Style, 86–90 Paul Street, London EC2A 4NE, United Kingdom, is responsible for this website.

2. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet or smartphone) when you visit a website. They help the site work properly, remember your preferences and, with your consent, help us understand how visitors use our site.

3. How We Use Cookies

Essential cookies (always active)
These cookies are necessary for the website to work and cannot be switched off. They are used to:

  • remember your language;
  • run our booking system and shopping cart;
  • keep the website secure;
  • remember your cookie choices.

Analytics cookies (only with your consent)
With your permission, we use Google Analytics to understand how visitors use our website, so we can improve it. These cookies are only placed if you click “Accept All” or enable them in your preferences.

Embedded content (only with your consent)
Some pages include videos or maps from third-party services such as YouTube or Google Maps. These services may set their own cookies, so this content is only loaded once you have given your consent.

We do not use advertising or retargeting cookies.

4. Cookies We Use

The list below is updated automatically and shows every cookie currently used on our website.

Essential

Essential cookies enable basic functions and are necessary for the proper function of the website.

NameDescriptionDuration
wpconsent_preferencesThis cookie is used to store the user's cookie consent preferences.180 days

Comments

These cookies are needed for adding comments on this website.

NameDescriptionDuration
comment_authorUsed to track the user across multiple sessions.Session
comment_author_emailUsed to track the user across multiple sessions.Session
comment_author_urlUsed to track the user across multiple sessions.Session

Stripe

Stripe is a payment processing platform that enables businesses to accept online payments securely and efficiently.

Learn more
NameDescriptionDuration
__stripe_midFraud prevention and detection1 year
__stripe_sidFraud prevention and detection30 minutes
mSet by payment provider stripe.com to process payments10 years

Statistics

Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.

Google Analytics

Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.

Learn more
NameDescriptionDuration
__utmcUsed only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.End of session (browser)
__utmzContains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server6 months after last activity
__utmvContains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.2 years after last activity
__utmxUsed to determine whether a user is included in an A / B or Multivariate test.18 months
_gaID used to identify users2 years
_galiUsed by Google Analytics to determine which links on a page are being clicked30 seconds
_ga_ID used to identify users2 years
_gidID used to identify users for 24 hours after last activity24 hours
_gatUsed to monitor number of Google Analytics server requests when using Google Tag Manager1 minute
_gac_Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.90 days
__utmaID used to identify users and sessions2 years after last activity
__utmtUsed to monitor number of Google Analytics server requests10 minutes
__utmbUsed to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.30 minutes after last activity

WooCommerce Sourcebuster

SourceBuster is used by WooCommerce for order attribution based on user source.

NameDescriptionDuration
sbjs_sessionThe number of page views in this session and the current page path30 minutes
sbjs_udataInformation about the visitor’s user agent, such as IP, the browser, and the device typesession
sbjs_firstTraffic origin information for the visitor’s first visit to your store (only applicable if the visitor returns before the session expires)session
sbjs_currentTraffic origin information for the visitor’s current visit to your storesession
sbjs_first_addTimestamp, referring URL, and entry page for your visitor’s first visit to your store (only applicable if the visitor returns before the session expires)session
sbjs_current_addTimestamp, referring URL, and entry page for your visitor’s current visit to your storesession
sbjs_migrationsTechnical data to help with migrations between different versions of the tracking featuresession

5. How to Manage Your Cookie Preferences

When you first visit our website, a banner lets you accept, reject or customise cookies. Rejecting is as easy as accepting.

You can change your mind at any time by clicking the Cookie Settings at the bottom of any page. Your choice is remembered for 6 months, after which we will ask you again.

You can also control or delete cookies through your browser settings:

  • Google Chrome: Settings > Privacy and security > Third-party cookies
  • Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Settings > Privacy > Manage Website Data
  • Microsoft Edge: Settings > Cookies and site permissions

6. Payments

When you pay for a booking, our payment providers may use cookies that are strictly necessary to process your payment securely and prevent fraud. These are governed by their own privacy policies.

7. Updates to This Policy

We may update this Cookie Policy to reflect changes to our website or to legal requirements. Any changes will be posted on this page with a new “Last Updated” date.

8. Contact Us

If you have any questions about our use of cookies, please contact us at privacy@winetoursinstyle.com.

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