Frédéric, Founder & CEO of Wine Tours in Style, and his daughter admire the Quebrada de Humahuaca, a UNESCO World Heritage site in Argentina, on their way to Moya Vineyard, the highest vineyard in Argentina.

Inspiring Responsible Wine Tourism

Every journey begins with gratitude — for the people, the places and the care that shape who we are.

Responsible Wine Tourism, Our Way

At Wine Tours in Style, we believe that the joy of sharing unforgettable wine and cultural experiences comes with a responsibility to the places and people who make them possible. Rooted in gratitude and a deep passion for wine tourism, inclusion and hospitality, we choose, every day, how we travel.

Our journeys are private and small by design: no crowded coaches, no rushed visits, just you, your companions, and the places you came to discover. We work hand in hand with local operators, guides and drivers who know their regions intimately, and alongside iconic estates, we love introducing our travelers to family-run and boutique wineries where you meet the people behind the wine.

Travelling this way means more of what you spend stays in the regions you visit, and every encounter feels genuine rather than staged. Together, we create journeys that celebrate wine, culture and people — personal, respectful and deeply human.

Supporting Life-Saving Care

This journey of giving back is deeply personal.

My daughter was born with a congenital heart defect, in a place where open-heart surgery for a newborn was out of reach. Her only chance was in Buenos Aires, at Hospital Garrahan, one of Latin America’s leading children’s hospitals. There, a team of surgeons, nurses and specialists gave her what no one else could: a future.

Every year, Hospital Garrahan cares for thousands of children from across Argentina and beyond — many with complex conditions, many from families who could never afford such care elsewhere. Behind every child is a team working with extraordinary skill and dedication, day and night, often far from the spotlight.

Some experiences change the way you see everything. Waiting in a hospital corridor, you learn what truly matters: time, care, and the people who show up when it counts. You learn that the greatest luxury is not what you own, but the moments you get to share with the people you love.

That lesson is at the heart of Wine Tours in Style. It is why every journey we design is built around attention, presence and genuine human connection — and why we never take a single shared moment for granted.

I will never be able to repay what they did for my daughter. But this experience shapes everything I do, and I am committed to helping children’s hospitals continue their life-saving work.

Empowering Entrepreneurs

We believe in the transformative power of entrepreneurship. Building a business is not only about profit — it is about shaping futures, creating opportunities and inspiring the communities around it.

Wine Tours in Style itself was born from that belief: from the conviction that a small, independent venture, built with passion and care, can offer something the big players cannot. Along the way, we have learned that no one builds anything alone. Every step forward was made possible by people who shared their time, their experience and their trust.

That is why, one day soon, we want to pass it on.

We are developing a mentorship initiative for aspiring entrepreneurs in tourism and hospitality — people with a promising idea, a strong sense of place, and the courage to start. Our aim is simple: to share what we have learned, open our network of partners in the regions we know, and help turn good ideas into lasting businesses that benefit their communities.

We are building it carefully, because we would rather do it well than do it fast. As soon as its first steps happen, we will share them here — with real names and real stories.

If you are an aspiring entrepreneur in wine or hospitality, or would like to support this project, we would love to hear from you.

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